Our Philosophy

After the verb 'to love', 'to help' is the most beautiful verb in the world.
Once, a boy loved a female apple tree. He loved her so much that he visited her every day. As the tree grew, the child —evolving into a teenager and a man— began picking all the apples and selling them for profit. Later, he only visited the tree to cut down branches in order to build a house. He then cut the trunk to make a boat and travel with it. In the end, nothing was left. The tree could no longer bear any fruit, provide shade or any materials.

This is the story of one of the most known and timeless children's books of all times; "The Giving Tree" by Shel Silverstein.

The lesson learned in this this story is perfectly applicable to the situation that we sadly see today in Mykonos and it is clear: as long as indifference, selfishness and greed prevail over true love and care for our island, the future of this beautiful place looks ominous.

We all have to take care of this precious gemstone called Mykonos. We must remove the dust that is sitting on it and make sure its shine will go on and illuminate the lives of our children. We must pass on the values of a virtuous life to the next generations and leave them a safe and healthy place to live, where businesses and properties will not lose their value, thereby safeguarding their future and urging them to do the same for their own children.

We don’t want to see our “apple tree” cut down. We want the Mykonos tree to continue giving shade to our children. We want it to continue bearing fruit, without being threatened by disrespect, indifference and greed.

For this reason, we invite you to join us.

Business owners and entrepreneurs, but also ordinary people, locals or just citizens of the world who love Mykonos, you are all welcome to participate and help support our efforts. We invite you to listen to the needs of the island, stand together in solidarity and fight for a better future for our children.

At the end of the day, the most important thing is this: never forget that this beautiful place has brought us to where we are today. None of us would be the same if we lived elsewhere. No business would be so prosperous without the unique energy of this island. And, of course, everyday life wouldn’t be as special as it is in this blessed place called Mykonos.

We owe back to Mykonos; we owe it to our children.

Florios Asimomytis

«Poverty exists not because we cannot feed the poor, but because we cannot satisfy the rich»
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